For the historical reasons some terms (definitions) of this plugin differs from the standard terminology, characteristic for plug-ins of this scope. We strongly recommend you read this article for a better understanding of the concept of the plugin.
Four methods of outputting ads on the site.
The plugin collects statistics for each ad and each place.
List of advertisers – it is a virtual list because it does not exist by itself, but is a compilation of all the advertisers of all the existing ads.
The ad is the Ad Object that contains all the advertisement properties required to display this ad on the pages of the site depending on the set of its own rules and conditions of the currently displayed page.