Specifications of Simple Ads Manager settings.

General Tab

General Settings

Views per Cycle – it is the number of impressions of each ad in set, the weight of which is set to 10. The cycle is considered finished in the case if all connected ads (max weight) were shown this number of times. Ads with less weight will be shown less frequently (weight 10 – 100%, weight 3 – 30%, etc). On the basis of this value is calculated the relative ratio of ad impressions. When the cycle is finished all relative counters reset to 0 and the cycle begins anew. Each reset of cycle requires a separate SQL query. The higher the value, the less additional requests will be fulfilled. However, the larger the value, the greater the probability of occurrence of overflow error (do not set this parameter to the max integer value).

Minimum Level for the Menu Access – Who can use menu of the plugin. Minimum User Level needed for access to menu of plugin. In any case only Super Admin and Administrator can use Settings Menu of Simple Ads Manager plugin.

Ad Output Mode – Standard (PHP) or Caching Compatible (Javascript). Standard (PHP) mode is more faster but is not compatible with the caching plugins. If your blog use the caching plugin (i.e WP Super Cache, W3 Total Cache or any other) select “Caching Compatible (Javascript)” mode.

Display Ad Source in – New Window (Tab) or Current Window (Tab). Target window (tab) for advertisement source.

Allow displaying ads on bbPress forum pages – available only if bbPress is installed on your blog.

Extended Options

I use (plan to use) my own flash (SWF) banners. In other words, allow loading the script “SWFObject” on the pages of the blog.

Turn on/off the error log, Turn on/off the error log for Front Side – If you have any problems or you think that you have any problems, turn on these options. All the problems associated with MySQL will be recorded in the error log.

Admin Layout

TinyMCE Editor Button Mode – Modern TinyMCE Button or Classic TinyMCE Button. If you do not want to use the modern dropdown button in your TinyMCE editor, or use of this button causes a problem, you can use classic TinyMCE buttons. In this case select “Classic TinyMCE Buttons”.

Ads Places per Page – How many rows of the items list will be shown on one page of the data grid.

Ads per Page – How many rows of the items list will be shown on one page of the data grid.

Plugin Deactivating

Clean Uninstallation – garbage collection in the process of deactivating the plugin.

Delete plugin options during deactivating plugin – all plugin’s options will be removed from WordPress options table.

Delete database tables of plugin during deactivating plugin – all plugin’s DB tables will be removed from your database.

Delete custom images folder of plugin during deactivating plugin – plugin’s images folder will be removed from your server.

Auto Inserting Tab

Auto Inserting Settings

In this section you can allow embedding of Ad Objects only on pages and pages of single posts.

Ad Before Content

Ad Object before content – select an Ad Object you want to display before the content of single post or page.

You can: Allow embedding of Ad Object before post/page content, Allow embedding of Ad Object before post/page or post/page excerpt in the loop, Allow embedding of Ad Object before bbPress Forum topic content, Allow embedding of Ad Object into bbPress Forum forums/topics lists.

If you want to use predefined HTML tags check “Allow using predefined Ad Object HTML codes (before and after codes)” checkbox.

Ad Object in the middle of content – select an Ad Object you want to display at the middle of content.

You can: Allow embedding of Ad Object into the middle of post/page content, Allow embedding of Ad Object into the middle of bbPress Forum topic content…

If you want to use predefined HTML tags check “Allow using predefined Ad Object HTML codes (before and after codes)” checkbox.

Ad Object after content – select an Ad Object you want to display after the content of single post or page.

You can: Allow embedding of Ad Object after post/page content, Allow embedding of Ad Object after bbPress Forum topic content.

If you want to use predefined HTML tags check “Allow using predefined Ad Object HTML codes (before and after codes)” checkbox.

Google Tab

Google DFP Settings

Here you can adjust parameters of your Google DFP account.

If you plan to use Google DFP on your site you must Allow using Google DoubleClick for Publishers (DFP) rotator codes. It means that you allow loading Google JS scripts in the header of your blog.

Google DFP Mode – select mode of Google DFP: GAM (Google Ad Manager) or GPT (Google Publisher Tag).

Google DFP Pub Code (GAM) – Your Google DFP Pub code. i.e: ca-pub-0000000000000000. Only for GAM mode.

Google DFP Network Code (GPT) – Network Code of Your DFP Ad Network. Only for GPT mode.

Mailer Tab

Mailing System

You can Allow SAM Mailing System to send statistical data to advertisers with Periodicity of sending reports. Available periodicity: monthly or weekly.

Mail Data

You can adjust Reporting Data. Name and Description of the ad will be included to the reporting data in any case. You can include next data into the report:

• Ad Hits (Number of shows of the advertisement)
• Ad Clicks (Number of clicks on the advertisement)
• CPM (Cost per thousand impessions, calculated value)
• CPC (Cost per click, calculated value)
• CTR (Click through rate, calculated value)

Mail Content

Here you can adjust Mail Content. You can use the following short codes in the parameter fields of this section:

• [name] – will be replaced with the advertiser’s name.
• [site] – will be replaced with the name of your site.
• [month] – will be replaced with the name of the month of the reporting period.
• [year] – will be replaced with the year of the reporting period.
• [first] – will be replaced with the first date of the reporting period.
• [last] – will be replaced with the last date of the reporting period.

Mail Subject – Mail subject of sending email.

Mail Greeting String – Greeting string of sending email.

Mail Text before statistical data table – Some text before statistical data table of sending email.

Mail Text after statistical data table – Some text after statistical data table of sending email.

Mail Warning 1 – This text will be placed at the end of sending email. By default: “You received this mail because you are an advertiser of site [site]. If time of your campaign expires or if you refuse to post your ads on our site, you will be excluded from the mailing list automatically. Thank you for your cooperation.”.

Mail Warning 2 – This text will be placed at the very end of sending email. By default: “Do not respond to this mail! This mail was sent automatically by WordPress plugin Simple Ads Manager.”.

Tools Tab

Statistics Settings

You can allow detection of Bots and Crawlers. In this case you must define Accuracy of Bots and Crawlers Detection.

• Inexact detection – Bot or crawler detected by circumstantial evidence. Chances of errors in case if visitor came through anonymizer.
• Exact detection – Bot or crawler is detected by a partial analysis of the signature.
• More exact detection – Bot or crawler is detected by a full analysis of the signature. Not recommended. The level of the problem does not match the level of resources spent.

If bot is detected the hits of ads won’t be counted. Use with caution! More exact detection requires more server resources.

You can allow to collect and keep statistical data.

Keep Statistical Data – Period of keeping statistical data (excluding current month). Keeping the data only one month is highly recommended.

Display of Currency – Define display of currency. Auto – auto detection of currency from blog settings. USD, EUR – Forcing the display of currency to U.S. dollars or Euro.

HTML Settings

You can define HTML classes for plugin’s output tags.

Use Classes – Select method (default or custom) of the classes naming.

Custom SAM Container Class, Custom Place Class, Custom Ad Class – set custom names of classes for output tags.

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