The Ad is the Ad Object that contains all the advertisement properties required to display this ad on the pages of the site depending on the set of its own rules and conditions of the currently displayed page. This object along with the Place object  is one of the main objects of the SAM Pro Lite plugin.

ad-editor

Ad Editor is just the online editor of object Ad.

Name – it is preferable to choose unique names for each ad.

Description –  If you are admin of site and you are creating your own ad you should know that this description is not used anywhere and is added solely for the convenience of managing advertisements. But if you are advertiser you should briefly but more fully describe your ad. This will help expedite the process of moderation of your ad.

Parameters Tabs

General

ad-editor-general

Ad Size – This is size of currently edited ad. You can select one of predefined sizes or select Custom Size and set your own values of width and height of ad.

Ad Code

Image

admin-ad-editor-image

Ad Image – URL of ad banner. Select button – Clicking this button will open WordPress Media Library dialog where you can select already uploaded banner image or upload and select new banner image.

Ad Target – target URL of ad banner. If filled for using with ad flash banner, it will be the target URL without using clickTAG or defined inner target of flash banner. Inner target and clickTAG will be blocked.

Ad Alternative Text – alternative text of ad banner.

This is flash (SWF) banner – this ad is flash banner (not image).

Flash banner “flashvars” – Here you can define flashvars for your flash banner. Click button “Insert clickTAG” for moving Ad Target to flashvars as clickTAG parameter (Ad Target field must be filled).

Flash banner “params” – Here you can define params for your flash banner.

Flash banner “attributes” – Here you can define attributes for your flash banner.

Flash banner fallback code – defines flash banner fallback image. “Generate Fallback Image Code” button opens WordPress Media Library dialog for selecting fallback image.

Adaptivity – set ad as responsive, unresponsive or do nothing.

Code

admin-ad-editor-code

Ad Code – here you can define HTML, javascript and PHP scripts for using as ad code. If this code of ad contains PHP script, turn on appropriate checkbox.

This is inline ad – if this ad is inline ad and will be linked to the Place object, do not forget set this Place inline too.

General Restrictions

Show ad on all pages of blog – this ad will be shown on any page of the blog if it is allowed by the extended restrictions. If there are not defined extended restrictions, the ad will be shown on all pages of the blog.

Show ad only on pages of this type – You can restrict the showing of ad by page types. Just turn on appropriate checkboxes of page types in the Page Types Tree.

Extended Restrictions

ad-editor-extended

Before using any of extended restriction you should turn it on on the settings page.

Additional Restrictions of the Ad Showing

You can restrict the showing of the ads by post/page Ids, categories, tags, authors, custom taxonomies term and custom post types. There are two mode of using the additional restrictions: “Show only on” or (not and) “Do not show on”. These restrictions of the showing are applying to relevant archives (excluding post/page Ids) and to the single posts pages if this page contains properties, subjects of the restrictions (defined tags, categories, etc.).

Restriction for posts/pages

er-posts

Enable restriction. Select restriction mode (show, do not show).

Fill field by posts/pages ids (comma separated) or Select posts/pages from the list. Data grid multiple rows selection is allowed. Through page selection is allowed. Ordering by ID/Name/Type is allowed.

Mode “Show”: This is the only rule that has ambiguity in use. In order to your ad has been shown only on selected posts/pages, you should also check the box “Show ad only on pages of this type: Single Post, Page” (see General Restrictions).

Restriction for Categories

Enable restriction. Select restriction mode (show, do not show).

Fill field by slugs of categories (comma separated) or Select categories from the list. Data grid multiple rows selection is allowed. Through page selection is allowed. Ordering by ID/Name/Slug is allowed.

Restriction for Tags

Enable restriction. Select restriction mode (show, do not show).

Fill field by slugs of tags (comma separated) or Select tags from the list. Data grid multiple rows selection is allowed. Through page selection is allowed. Ordering by ID/Name/Slug is allowed.

Restriction for Authors

Enable restriction. Select restriction mode (show, do not show).

Fill field by slugs of authors (comma separated) or Select authors from the list. Data grid multiple rows selection is allowed. Through page selection is allowed. Ordering by ID/Name/Slug is allowed.

Restriction for Custom Taxonomies Terms

Enable restriction. Select restriction mode (show, do not show).

Fill field by terms (comma separated) or Select terms from the list. Data grid multiple rows selection is allowed. Through page selection is allowed. Ordering by ID/Term Name/Custom Taxonomy Name is allowed.

Restriction for Custom Post Types

Enable restriction. Select restriction mode (show, do not show).

Fill field by slugs of Custom Post Types (comma separated) or Select slugs from the list. Data grid multiple rows selection is allowed. Through page selection is allowed. Ordering by Custom Type Tytle/Custom Type Slug is allowed.

Limitations of the ad showing

Schedule

Enable the limitation. Set Start Date and Finish Date to schedule the showing of this ad.

This limitation is enabled by default for the ads of third-party advertisers.

Hits

Enable the limitation. Set amount of the ad impressions.

Set periodicity of the limitation:

  • Total – limits the total number of the ad impressions
  • Per Day – limits the total number of the ad impressions per 24 hours
  • Per Week – limits the total number of the ad impressions per week
  • Per Month – limits the total number of the ad impressions per month
Clicks

Enable the limitation. Set amount of the ad clicks.

Set periodicity of the limitation:

  • Total – limits the total number of the ad clicks
  • Per Day – limits the total number of the ad clicks per 24 hours
  • Per Week – limits the total number of the ad clicks per week
  • Per Month – limits the total number of the ad clicks per month

Targeting

ad-editor-targeting

Users

All Users – no targeting by user

Some Users:

  • Unregistered Users – show ad only for unregistered visitors
  • Registered Users:
    • Exclude these usersFill field by slugs of registered users (comma separated) or Select users from the list.
    • Do not show this ad for advertiser – if registered user is the advertiser the ad will be blocked.

Geo

Show this ad only for visitors from these countries/regions/cities.

Enable geo targeting.

Countries

Fill by the codes of countries (ISO 3166-1), comma separated or Select from world map.

geo-targeting

Regions

Fill by the codes of regions of selected countries (ISO 3166-1 + ISO 3166-2), comma separated or Select the regions from the list. Selection is available only if you created Regions DB Table (see Plugin’s Tools).

geo-targeting-2

Cities

Fill by names of cities, comma separated. Use international names of cities (Latin symbols).

Earning Settings

ad-editor-earnings

Advertiser

Advertiser Nick Name – Advertiser Nick Name

Advertiser Name – The name of advertiser.

Advertiser e-mail – email of advertiser.

Advertisement Preview

How will look your ad after publication. It is convenient when you use the “code” mode.

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